Packaging allows the protection and transport of goods along the sales chain, in other words, it’s a fully-fledged communication tool in itself.
Up&Up creates international packaging projects capable of communicating and capturing the attention, influencing the consumer’s propensity to purchase.
The agency offers a packaging research service. Starting from an analysis of the competitor’s offers, our team then deals with the design and creation of prototypes or mock-ups aimed at creating effective packaging.
For in store communication, Up&Up creates POP material (acronym for Point Of Purchase): exhibitors , display material and suspended signs .