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Visual Identity

Packaging and POP

Up&Up takes care of the packagingdesign and the creation of POP material for product communication and in store promotion.

Packaging allows the protection and transport of goods along the sales chain, in other words, it’s a fully-fledged communication tool in itself.
Up&Up creates international packaging projects capable of communicating and capturing the attention, influencing the consumer’s propensity to purchase.

The agency offers a packaging research service. Starting from an analysis of the competitor’s offers, our team then deals with the design and creation of prototypes or mock-ups aimed at creating effective packaging.
For in store communication, Up&Up creates POP material (acronym for Point Of Purchase): exhibitors , display material and suspended signs .

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