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Strategic Marketing

Strategic Marketing

Success requires correct marketing planning.

At Up&Up, the agency’s strategic marketing team develops a communication plan aimed at achieving effective results and satisfying client needs.

We offer advice and support for corporate marketing. Our agency provides an international marketing consultancy service, providing each client with the best communication strategy to increase their business. Focusing on the company’s strengths in relation to competition and on-line market standards, Up&Up’s strategic marketing team works to build and strengthen brand awareness with the target audience.

The Up&Up marketing staff performs accurate market surveys, as well as a study of the company and of the product or service to be promoted, in order to develop a targeted and winning international strategy.

In particular, it performs benchmarking analysis of the company and its main competitors, including the study of website traffic and positioning in the SERP (search engine results page), the assessment of domain authority and social media presence, and, finally, the identification of keywords for the client’s and the main competitors’ site. Once the communication objectives, the target and the on-line or off-line tools have been established, the marketing strategy is developed and customised to meet the individual needs and requirements of the client.

Ask for your communication results!

Tell us about your goal. We will suggest how to achieve it!